Campari Canada

This is a fun project where Campari Canada hired my husband and I through Bartender Atlas to create eight big batch cocktails and then photographed them all. After Josh had created the cocktail recipes, I then began planning the shoot including the location, glassware and props and overall vibe. Campari wanted these to be simple and delicious drinks that the everyday person could easily make a home when hosting over the summer or going to the cottage. I wanted the final images to have this feel of simplicity and to feel like you were at home. Wildly lit dramatic studio shots are beautiful for magazines and advertisements but the real images like this are here to entice us regular folks into using that product.